Cebu tourism improves

Arrivals in Cebu went up by 4.34 percent year-on-year to 734,531 in the January-May period, providing impetus for greater public and private sector investments in infrastructure and tourism-related facilities.  Visitors in Cebu accounted for a 20 percent share of the total tourist volume in major destinations in the Philippines.  
Korea and Japan are the leading source markets for Cebu with a share of 30 percent and 21 percent, respectively, from the total number of foreign tourists staying in accommodation facilities in the province.

Cebu has been named the “Best Honeymoon Destination” during the recent World Trade Fair 2010 held in Shanghai, China.  The Department of Tourism (DOT) said the award was given to Cebu after a public vote and a strict evaluation process undertaken by professional jurors from the Shanghai Tourism Municipal Administration, VNU Exhibitions Asia, and Shanghai International Conference Management Organisation.
Former Tourism Secretary Ace Durano said Cebu continues to draw more tourists.  “We are not surprised that more and more travelers, especially couples, are finding its pristine white beaches, romantic resorts and breathtaking views, coupled with the innate warmth and friendliness of our locals, a perfect treat for their honeymoon trip,” he said.

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