Philippines Shines as Host of FIBA Basketball World Cup 2023: A Triumph for Tourism

Tourism Secretary Christina Garcia Frasco proudly announced today that the Philippines, along with Japan and Indonesia, is hosting the prestigious FIBA Basketball World Cup 2023. This monumental event not only marks a significant milestone for the nation but also serves as a catalyst for elevating the country’s status as a prime sports tourism destination.

“With our shared love and passion for basketball, we celebrate this historic hosting as an opportunity to showcase to the world the beauty of the Philippines and treat our guests to the world-renowned Filipino hospitality,” Secretary Frasco exclaimed.

The opening day of the FIBA Basketball World Cup at the Philippine Arena in Bulacan witnessed an astounding turnout, with a record-breaking attendance of more than 38,000 spectators on Friday, August 25th. The excitement is expected to soar as 600,000 people are anticipated to witness the games in designated venues, including the Smart Araneta Coliseum in Quezon City and the Mall of Asia Arena in Pasay City, from August 25th to September 10th.

“The Department of Tourism joins the entire nation in extending a warm Filipino welcome to all participants and spectators of the FIBA Basketball World Cup 2023 in the Philippines,” Secretary Frasco affirmed, emphasizing the department’s unwavering support for this international sporting spectacle.

The opening ceremony at the Philippine Arena was a grand affair, graced by the presence of Secretary Frasco, President Ferdinand R. Marcos, Jr., lawmakers, cabinet officials, and leaders of the country’s sports industry. The event featured stellar performances by renowned OPM artists Sarah Geronimo, Jet Pangan, and Ben&Ben, creating an electrifying atmosphere that resonated with the passion for basketball deeply embedded in Filipino culture.

As part of the Department of Tourism’s commitment to ensuring the success of the FIBA World Cup 2023, various initiatives have been implemented. These include facilitating airport receptions showcasing the Filipino Brand of Service Excellence (FBSE), comprehensive training for FIBA volunteers, enhancing select sites, and the introduction of FIBA tour packages. These packages offer visitors the chance to explore the country’s tourism gems between the action-packed basketball games, further enriching their experience in the Philippines.

Secretary Frasco concluded, “From our sites, our sounds, our flavors, our festivals, our stories, and our smiles, we join a proud nation grateful and blessed to show the world the many reasons to Love the Philippines.”