Tourism Secretary Ace Durano has asked hotels, resorts, spas, tour operators, and transportation stakeholders to create more options and flexible packages.
"We have a very broad range of options to offer the most picky tourist. Group tours will also be big as we all know that Filipinos love to travel with their families and friends," he said.
Eduardo Jarque, Jr, Undersecretary for Tourism Planning and Promotions, said that although Boracay, Palawan, Davao, Cebu, Bohol, Vigan, Baguio, Manila are the country's top spots, the department is similarly advocating discovery of unexplored sites.
He said Siquijor, Camiguin, Quezon, Zamboanga del Sur and del Norte, Camsur, Batangas, Mindoro, Dumaguete, Leyte and Negros also have pristine beaches that can rival Boracay.
Jarque said old heritage sites are not exclusive to Vigan, as Iloilo, Bacolod, and Laguna have their own century-old architectural marvels.
Trekkers may consider the mountains of Sagada, Cavite, Bataan, Bulacan, Mountain Province, Romblon, Batanes, and Marinduque among others, he said.
Among the more recent product of DOT is birdwatching, where one discovers exotic species of birds through powerful lenses.
"In other parts of the world, birdwatching is an expensive leisure pursuit, taken up mostly by famous personalities. Here we have over 200 endemic species of birds within our view, we should be the first to discover our own national treasures," Jarque said.