KidZania, one of the world's fastest-growing family edutainment centres, is set to open a PhP1-billion interactive, kid-sized city in the Philippines next year.
KidZania Manila, currently being developed in Bonifacio Global City in Taguig, is a first-of-its-kind indoor play centre that allows children to freely explore a kid-sized world, and choose from over 100 role-playing activities in different establishments sponsored by real brands. It is expected to cater to 600,000 visitors annually.
Originally from Mexico, KidZania has become a global phenomenon, with 16 locations in 13 countries. It also has more than 12 facilities currently under development around the world. According to Xavier Lopez, founder of KidZania, they consider the population and the weather in choosing a location for their facilities.
"First of all, the first thing we select is a city. It is an important market for us in terms of population, whether the population, and competition, and weather is also important for us. KidZania is great for places where the weather is harsh. If it is very warm or hot, like here, or humid, they want to go indoors," Mr. Lopez said.