ItÔÇÖs More Fun In The Philippines Part 2
Advertising company BBDO Guerrero has launched the first of a series of advertisements under Phase II of the “It’s More Fun In The Philippines” campaign by the Department of Tourism.
While Phase I of the campaign was successful in creating a clear identity for the country and the Filipino people, the second phase now aims to highlight some of the tourist destinations, giving tourists more reasons to experience why it is more fun in the Philippines.
BBDO Guerrero Creative Chairman David Guerrero said the first tourist spot launched is Boracay, with a 30-second timeframe showing the beach island in all its splendour, vibrant and activity-filled from sunrise to the next sunrise.
This spot, he said, would attract tourists looking for endless possibilities in one location, as Boracay is truly “Asia’s 24/7 island.”