Novotel Hotel Cubao

The Araneta Group will start accepting guests at the Novotel Manila Araneta Centre in Cubao, Quezon City, the “crown jewel” of its multibillion-peso redevelopment of bustling Araneta Center.

Novotel Manila is envisioned to be the only upscale hotel in Quezon City that will offer a “five-star experience at four-star prices,” said Araneta Group chairman and CEO Jorge L. Araneta.  Michael Issenberg, chairman and COO of Accor Asia-Pacific, flew to Manila to take part in the ceremony and expressed confidence that the hotel would be a “great success.”

“It’s going to add to the vibrancy of the tourism industry here in Manila. And of course it will be very exciting for us to add Manila and the Philippines to Novotel,” said Mr. Issenberg.