Ritz-Carlton and Four Seasons plan Boracay hotels
High-end hotel chains Ritz-Carlton Hotels and Resorts and the Four Seasons Hotels and Resorts are looking at the possibility of putting up luxurious hotels in Boracay.
Philippine Chamber of Commerce and Industry (PCCI) BizTour committee chairman Samie Lim said the two hotel chains have approached the Department of Tourism for possible investments in the island-resort.
The Ritz-Carlton hotels operate 59 hotels in 20 countries while the Four Seasons hotels maintain 70 in 31 countries.
Local groups like the Gokongweis are also looking at business opportunities in Boracay.
Lim said there are still rooms for another five to 10 hotels in Boracay.
“It could be developed like Cancun, Macau or the gold Coast,” he said.
Lim cited a 400-hectare titled beachfront property owned by Ambassador Alba as a suitable location for hotel developments.
PCCI BizTour promotes Boracay Island as anchor for its tourism promotions in line with its efforts to help bring in investments in the sector.
Lim said it would be easier for the country to promote a single destination first and once this is established, move on to other tourist spots in the country.
“Boracay has a beachfront, which is a lot better than the ones you see in Phuket in Thailand, Bali in Indonesia; Cancun in Mexico; and Gold Coast in Australia. If we could only harness Boracay’s resources and optimize them to become a world destination for tourists, the opportunities are endless,” he said. From MANILA STANDARD TODAY.